(LOS ANGELES) – Child360, in collaboration with Quality Start Los Angeles (QSLA) and Scholastic, will distribute bilingual, English, and Spanish books designed for children ages zero to five, and a literacy toolkit to more than 54,000 families across Southern California during the months of July and August. This is all part of a collective effort to support learning at home and reinforce the importance of reading beginning at birth.
“Eighty-five percent of a child’s brain develops in the first three years of life—every moment spent with your child is actively supporting his or her development, and reading is a wonderful way to nurture your child’s growth and curiosity,” says Dr. Heather Harris, Child360’s Director of Provider Operations. “We hope by growing home libraries for families who might otherwise have limited access to books, we encourage confidence in reading for pleasure, and at the same time, advance cognitive development. In these times when many libraries and child care centers are closed, giving parents reading guidance and books is more important than ever. The earlier children enjoy reading, the better.”
Every book will be paired with a Child360 literacy toolkit, which offers tips and techniques for parents to enhance the reading experience with their child, and explains the developmental importance behind them. Research indicates that when families create literacy-friendly environments, make reading enjoyable, and hold high expectations for their child’s learning, children develop strong language and literacy competencies.
“Access to books at home is a critical component to fostering a lifelong love of reading in all children. When a child is surrounded by rich texts and language, they know that the people in their life value reading and they too will grow up to become skilled, joyful readers,” said Michael Haggen, Chief Academic Officer, Scholastic Education. “We are proud to team up with Child360 to help provide families in California with engaging reading materials, ensuring that some of the state’s youngest learners are immersed in a literacy-rich culture, starting at birth.”
This reading initiative is made possible thanks to an Equitable Learning Opportunities Grant awarded by California Department of Education to Quality Start Los Angeles (QSLA). Its partner, Child360, a leading nonprofit advancing early learning in Los Angeles, worked directly with Scholastic to acquire the board books. The Equitable Learning Opportunities Grant also funded QSLA to develop virtual trainings for providers during Summer 2020 so they can better support children in their distance learning. QSLA is the quality rating and improvement system for LA County, led by a consortia comprised of the Los Angeles County Office of Education (LACOE), the County of Los Angeles Office for the Advancement of Early Care and Education; Child360; the Child Care Alliance of Los Angeles (CCALA); First 5 LA; Partnership for Education, Articulation, and Coordination through Higher Education (PEACH); and the Child Care Planning Commitee.
Child360 is a leading nonprofit working toward a future where every child has the educational opportunities they need to succeed in school and life. This means supporting the development of the whole child, beginning at birth. Alongside trusted community partners, Child360 improves the quality of early learning and elevates the early learning industry through program support, professional development, advocacy, research, and community engagement. From every angle, we are equipping the next generation, empowering them to discover their potential, and advancing our future workforce. Learn more at www.child360.org
About Quality Start Los Angeles (QSLA)
Quality Start Los Angeles (QSLA) is a voluntary quality rating and improvement system (QRIS) designed to help parents of children birth to five choose the best early childhood education for their family. QSLA also supports centers and family child care providers with ongoing program enhancements. Learn more at QualityStartLA.org
For more information about Scholastic, the global children’s publishing, education, and media company, visit the Company’s media room at http://mediaroom.scholastic.com.
Media Contact: Rachael Stoffel for Child360, email@example.com
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